John Deere's Company Vol 1 and 2 softcover

Get the complete two-volume set of John Deere's Company! 

The history of Deere & Company is several stories at once. John Deere's Company is the story of rural and small-town America from the time eastern farmers began moving into the Midwest in the early 1800s, through the American industrial revolution of the late 19th century and up to the creation of the first John Deere tractors. 

It is also the story of an American folk hero remembered as the man "who gave to the world the steel plow." This volume explores an uncommon family whose members for 145 years directed the destiny of one of America's oldest business firms—now the largest agricultural machinery manufacturer in the world—until the first non-family member named chief executive officer in 1982.

This is an updated and revised edition by award-winning author Wayne Broehl Jr. (The Molly Maguires and International Basic Economy Corporation). Broehl has taken these several historic threads and woven them into a lively and absorbing historical account. His original work has been divided into two volumes and is accompanied by the original illustrations as well as images drawn from the Theo Brown Archives and more.

John Deere's Company Volume 1 follows the company's role in the extraordinary growth of the American agricultural economy; its role in the discovery and application of major innovations in machinery and manufacturing methods; and, finally, its role in the sharing of that technology throughout the world. Also covered is the involvement of the Populist movement in the 19th century; the early attempts of unions to organize the farm implement industry; and the competitive tactics and strategies of industrial leaders whose companies battled each other for market share.

John Deere's Company Volume 2 follows the company's role in the extraordinary growth of the American agricultural economy, its role in the discovery and application of major innovations in machinery and manufacturing methods, and, finally, its role in the sharing of that technology throughout the world.

Readers are privy to intriguing backstories, including the partnership with Caterpillar, Charles Wiman’s strategy for taking over the number one position in the agriculture industry, the collaboration with Yanmar, and the fascinating merger attempt with Fiat—as well as consideration of a joint venture with Deutz.

Broehl Jr. has woven these complex threads into a lively and absorbing historical account that is a must-read for anyone who loves the history of heavy machines and American industry.