Never Lift: Mark Martin

In 1978, as a nineteen-year-old racing late models in ASA, Mark Martin spotted what no one else could: that the Firestone 51 compound tires built in the nineteenth week of that year were somehow more durable than the rest. He dubbed these miracle tires his “nineteenth-week 51s,” and he called every Firestone dealership in the country to buy out their stock.

Martin was never content to just drive his car—he was so determined to outthink the entire field that he chased every edge he could get. Martin’s life is one of relentless determination, quiet grit, and an unshakable love for racing. Rising from the small-town tracks of Arkansas to the roaring speedways of NASCAR, he carved out a career defined not by flash, but by consistency and precision.

After winning three national ASA late model championships before the age of twenty-two, the youthful phenom’s pathway to Cup competition failed on the first try—which is typically a one-way ticket out of racing. Martin auctioned off everything he owned to climb out of debt, returned to short tracks to rebuild, and successfully relaunched his Cup career, becoming a fierce and respected competitor whose disciplined, no-nonsense approach stood in contrast to the sport’s brasher personalities.

Never Lift is more than a racing story, it is a portrait of a man who doesn’t have it in him to quit, one whose long career arc mirrors the evolution of NASCAR itself. Through the vivid storytelling of longtime motorsports journalist Bones Bourcier, the book captures Martin’s defining moments on and off the track. For fans and newcomers alike, this biography offers an inspiring look at a man who proved that greatness isn’t always measured in championships—but in the respect you earn and the legacy you build for yourself.

Praise for Never Lift

"There has always been more to Mark than what you saw on the racetrack. Mark is such a passionate individual who had such a storied career. His rise to stardom was filled with struggle and perseverance. His ability to recall all of those moments in vivid detail is why this book is so special. It gives people an opportunity to learn more about him and hear untold stories and insights from his legendary career. I'm certain everyone will enjoy the candid truth about Mark's journey. You're in for a heck of a ride."

—Dale Earnhardt Jr.

“I raced against Mark Martin from the time we were kids and I’m proud to call him a good friend.  He’s one of the most talented guys I ever competed against and someone I really respect. Mark’s what I’d call a racer’s racer. He really understood his car. He’d race you hard when it was time for that, but he was also smart and raced fair. His new book is a must read for anyone who wants to understand the true grit and determination it takes to reach the highest levels of racing.”

—Rusty Wallace

"I knew Mark Martin was a good race car driver, but it wasn’t until IROC that he showed me that he was a great race car driver!!!"

—Al Unser Jr.