The Tragedy and Triumph of Dale Earnhardt Jr's 2001 Season
"I like the book, because you can tell he put a lot into it. I wish him well and good success on it . . . I trust Jade. We worked well together in the Bud years . . . I thought he did a good job."
—Dale Earnhardt Jr, commenting on In the Red at the 2012 NASCAR Media Tour
“When I was a little kid, I’d look back through all the books and old racing magazines, and I’d look at the winners and statistics of the races my dad raced. So, now when I win, I feel like it’s a mark in the books of the sport forever. If I’m lucky, I know it will be many, many years before I come close to what my father has done, but each thing I do is a step toward that. It’s not a goal of mine, but it’s a step in that direction to be known as one of the good drivers. I want to go down as one of the best; and maybe one day when I have a son, he can look back in the books and see how his daddy had done in 2001.”
—Dale Earnhardt Jr, Talladega, Alabama, October 2001
Dale Earnhardt’s death is the most prominent moment in NASCAR history, and millions of people around the world know about the tragedy on the final lap of the 2001 Daytona 500. But, only a handful of people know what went on behind the scenes before and after that horrible crash. In the Red is an insider’s look at the 2001 NASCAR season with his son, Dale Earnhardt Jr.
Earnhardt Jr. began his second season in NASCAR’s Winston Cup Series with swagger and confidence, only to see his entire life changed drastically. In the Red is the story of how Dale Jr. persevered, overcoming boundless grief to thrive on and off the track.
Written by Earnhardt Jr’s publicist, Jade Gurss (who also co-authored Dale Jr’s best-selling book, Driver #8), In the Red puts you inside the race car as Junior and his No. 8 Budweiser team made an emotional but triumphant return to Daytona, then scored another momentous victory in the first race after the September 11 terrorist attacks. Off the track, follow along as Junior attends the MTV Music Video Awards, and makes memorable appearances in the pages of Rolling Stone and Playboy magazines as well as emotional interviews on The Today Show and many more.
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