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John Deere Evolution and John Deere's Company


One unbeatable price for two monster books revealing the storied past of one of America's greatest tractor companies. 


As seen in the Wall Street Journal! "The story includes a surprising amount of intrigue." —Peter Saenger, WSJ, March 12, 2022. 

John Deere Evolution is a gold winner for the 2022 IBPA Benjamin Franklin Award in both History and Cover Design – Large Format. The book also won a gold award in the transportation category in 2022 IPPY Awards

This visually stunning work blends tractors photographed in custom-built studios with concept drawings and behind-the-scenes looks at how the machines were designed and built. The beautiful book also is encyclopedic, containing examples of every model line built by John Deere since 1919. With contributions from industrial designers Chuck Pelly and William Crookes as well as detailed accounts of new technology for John Deere engineers, the book takes you deep behind the scenes to understand how these machines were designed and built. The stories inside include the fascinating rotary engine Deere prototype, detailed evolution of the Sound Gard body from both designers and engineers, a detailed account of the 7000 series engineering, and machines you never heard of including the rotary articulated Deere combine prototype from the late 1970s! 

The book includes dozens of drawings and images from the archives of the Henry Dreyfuss Archives housed at the Cooper Hewitt Museum in Manhattan, many of which are from a newly-uncovered and previously unlabeled box of materials showing tractor design and development. In-person research was also done at the Theo Brown Archives kept at Wooster Polytechnic Institute. Period images from the Smithsonian, the Library of Congress, and other notable historic archives add visual depth to the history. Matching the strong visuals is an in-depth history that includes interviews with John Deere engineers, industrial designers, dealers, and farmers who created, sold, and used the machines, many of whom provide insight on developmental evolution and secret protoypes. 

The book features more than 300 images, including many depicting one-of-a-kind machines and serial number ones. The stunning restored 6030 on the cover is the first example built, and the working 4020 shown here is the second built and the first powershift model. These and dozens of others in the book are some of the most valuable tractors in existence. 

This lavish book offers fresh insight into the evolution and design of an American icon--get your copy today! 


The history of Deere & Company is several stories at once. John Deere's Company - Volume 1: From the Steel Plow to the Tractor 1837-1927 is the story of rural and small-town America from the time eastern farmers began moving into the Midwest in the early 1800s, through the American industrial revolution of the late 19th century and up to the creation of the first John Deere tractors. 

It is also the story of an American folk hero remembered as the man "who gave to the world the steel plow." This volume explores an uncommon family whose members for 145 years directed the destiny of one of America's oldest business firms—now the largest agricultural machinery manufacturer in the world—until the first non-family member named chief executive officer in 1982.

This is an updated and revised edition by award-winning author Wayne Broehl, Jr. (The Molly Maguires and International Basic Economy Corporation). Broehl has taken these several historic threads and woven them into a lively and absorbing historical account. His original work has been divided into two volumes and is accompanied by the original illustrations as well as images drawn from the Theo Brown Archives and more.

This volume follows the company's role in the extraordinary growth of the American agricultural economy; its role in the discovery and application of major innovations in machinery and manufacturing methods; and, finally, its role in the sharing of that technology throughout the world. Also covered is the involvement of the Populist movement in the 19th century; the early attempts of unions to organize the farm implement industry; and the competitive tactics and strategies of industrial leaders whose companies battled each other for market share.

Product details

Title: John Deere Evolution and John Deere's Company
Octane Press
Publication date:
Monday, October 17, 2022
10.5 × 10.5 × 1.5 in
Retail Price: